Get authentic UGC from real people — not influencers with inflated rates. You only pay for performance.
Pick the metric that matters most to your campaign. Pay only for real, verified performance.
Pay creators based on how many views their Reel gets. The most popular option for awareness campaigns.
e.g. ₹25 per 1,000 views
Pay based on unique accounts reached. Best for brands that want maximum audience coverage.
e.g. ₹30 per 1,000 reach
Pay based on engagement. Ideal for campaigns where audience interaction matters most.
e.g. ₹50 per 100 likes
No flat fees. No upfront influencer payments. You only spend money when real results are delivered.
Access a pool of everyday creators who make authentic content that resonates with real audiences.
Views, reach, likes, earnings — see real-time performance for every creator and every Reel.
Every number is verified. No fake views. No inflated metrics. Here's how.
Every creator on Vyrlo must have an Instagram Creator or Business account. This unlocks detailed Insights — including reach, unique accounts, and engagement — that personal accounts can't see.
Creators submit screenshots of their Instagram Insights (views, reach, likes) directly from the Instagram app. We verify every submission before releasing payouts to ensure your budget only goes to real, verified performance.
Track every Reel, every creator, and every metric in real time. See exactly where your budget is going and what results it's driving.
Set your brief, budget, and payout rate. Tell creators exactly what you need.
Add funds to your Vyrlo wallet. Money is held securely and only used when creators deliver views.
Real people apply to your campaign, create authentic Reels, and post them on Instagram using a Creator account.
Creators submit Instagram Insights screenshots showing views, reach, or likes. We verify every submission before releasing payouts.
Payouts happen only after verified performance. No results = no spend. Unused balance is refunded.
Every campaign is fully customizable. You decide the budget, milestones, and payouts.
Total Budget
₹5K — ₹50K+
How much you want to spend overall
Performance Metric
Views / Reach / Likes
Choose which metric triggers payouts
Milestone Threshold
500 / 1K / 2K / 5K
Payout triggers at this threshold
Payout Per Milestone
₹15 — ₹100
How much a creator earns per milestone
Max Per Creator
₹300 — ₹1,000
Cap on what one creator can earn
Verification
Screenshot Proof
Creators submit Instagram Insights screenshots
Example Campaign
₹10K
Budget
1K
Views/milestone
₹25
Per milestone
20
Creators
20 creators × ₹500 max each = ₹10K total. Unused budget is refunded.
Be among the first brands on Vyrlo. We'll help you set up your first campaign personally.